16 Mar Effective Calls to Action Get Results
Call to action basically refers to a marketing term meaningÂ any trigger or prompt used by marketers to get a prospective client/customer toÂ take action and proceed to the next step towards converting into sales. Whether
itâ€™s signing up for a newsletter, buying a product or filling a contact form, everyÂ business website should have this prompt, and it should be effective enough to encourageÂ the users to act. It is from this action that you can focus your small businessÂ and measure your success in the internet world. But how do you create effectiveÂ website call to action? Here are 5 techniques that will prove helpful in yourÂ efforts.
- Firstly, lay the groundworkYou need to know that before a visitor is willing to act onÂ your call to action, they really have to understand the need to do so. You haveÂ to clearly show the benefits of responding by first identifying the problemÂ then presenting a solution that solves that particular problem.
- Offer something a little extraSometimes you need to sugarcoat the deal if the user is to feel convinced to proceed with the call to action. This could include discounts, a Â free gift or entry into a certain competition. The beauty of this is that youÂ wonâ€™t only convince the user but also turn them into an advertising billboard.Â You might be surprised to see more traffic to your site just because of theseÂ incentives.
- Have a few distinct actionsBeing focused in the call to action cannot be stressedÂ enough. If you have too many then the users may become overwhelmed, making themÂ less likely to proceed. By limiting the number of available choices the usersÂ have to make, you will be reducing the amount of mental effort. This will,Â however, depend on your website and what you offer.
- Make use of active urgent languageAn effective website call to action clearly informs theÂ users what you wish them to do. You should make use of active words like buy,Â call, register, subscribe or donate. All these go a long way in creating a needÂ to act immediately or a sense for urgency. You can use alongside phrases like â€œofferÂ expires inâ€¦â€¦..â€, â€œavailable for a very short timeâ€ and â€œorder now and get aÂ free gift.â€
- Ensure you get the position correctPositioning the call to action cannot be overlooked too. Ideally, you should place it high on your page and around the central column. Also, donâ€™tÂ forget to have a space around. Studies have shown that the more the spacing,Â the more attention the call to action will likely draw.
Having an effective website call to action can be said to be the lynch pinÂ of a successful website. Your business is dependent on your website and so youÂ should strive to make it right in any way possible. When you consider these 5Â techniques and follow them to the letter, you will be sure to generate realÂ measurable returns on your investment. Itâ€™s time your small business takes itsÂ rightful share of the market and grows to the next level.